SUSTAINABLE is not about SASTA- LABEL!

 Julius Robert Mayer said so,  Energy can neither be created nor be destroyed but is can be transformed from one source to another! Well I assure you this is no thermodynamics and no rocket science article!

With the world almost collapsing and upholding itself after two years of pandemic we have created the world of sustainable and moreover the understanding of The word 'sustainable' which seen as not so sasta label has been topmost priority not just for the consumers but the creators as well!

When they say 

We reap what  we sow, sach hi hai!

We are the real and the simple ones! Though exaggeration, magnanimous maharani silhouettes are a part of who we are, there's a part of us that has truly devoted themselves in creating the best of thw waste and what not!

• Phool.co

Sacred. Ethical. Humane.

Dimag ki batti jalayein yeh Agarbatti! literally agarbatti. The aromatic fragnance of Agarbattis the incensed sticks had made our childhood majestic but what if I tell this brand creates the incensed sticks from the same flowers we shower on Gods! Isn't it interesting to create the best out of the Best!

Phool is the world’s first profitable and lean solution to the monumental ‘temple-waste’ problem. Cradle to Cradle has just become the answer to our prayers, Today, orthodox temple & religious authorities want to be a part of our mission, pointing to a change against a century old harmful religious practice of dumping temple-waste in the Indian river.

• Doodlage

Kriti Tula, the founder of Doodlage along with her work

Very few brands can create what Doodlage did so far! an Upcycling is indeed deeply rooted in our blood and creating waves of sustainability is creating a better world.

At Doodlage, no katran is ever wasted, even a small piece of fabric is turned into very fine finished product such as accessories, soft furnishing products and paper to make our packaging or stationery products.

• Sui

Sui is a Hindi word for needle and as  the needle for us represents connection, just as the needle connects the thread to a piece of fabric crafting it into a beautiful piece of clothing, the goal at SUI is to connect the threads of nature with fashion.

An India-Singapore based brand which was started in 2006 creates handmade natural clothing and not just the conscious clothing but it provides livelihood to the craftsmen who have lost the touch of their craft and today's technology.

• Iro Iro

 Hand-woven jumper, Image Source: Pinterest

Iro Iro in Japanese means a variety, many ways, many kinds. Every Iro Iro product is made using the pre-consumer waste fabric, hand-woven into new fabric. Zero-waste pattern cutting technique has been applied. These products consume waste fabric (that otherwise would have been dumped in land fills) and creates zero-waste. IT empowers women by providing them the livelihood and to the planet the contribution of versatility and sustainable conscious approach.

• Gaatha

• 

  Handcrafted products along with a weaved story displayed here
  
  

  
  

  
  

  The last but not the least in the list is Gaatha, and innovative brand started by 3 NID graduates, Gaatha is the meaning for story telling, the story of lost Indian handcrafts,  along with the sustainability they want to highlight the faceless artisans of the country which at times are not given the due credit. It is remarkable to see what they have created by bringing handicrafts back to public memory and debate, such that they remain a part of policy making.

  
  

  
  

  With Great powers comes greater responsibility, these brands are not just some sustainable brands to save planet, we support Indian craftsmen- Jai hind! but the idea of helping one another to create the best out of everything and hit it out of the park.

  Do your bit, be a part of who they are and change the world!